Smartness on their part.

Amazon.com is starting to welcome game trade-ins, which is a very smart move in my opinion. They're doing it for major gaming systems... Xbox360, Wii, Playstation, even the portable gaming systems like Nintendo DS and the like. You go through, find the system you want to make the trade-in for, click and follow the instructions. 

With all the avid gamers out there, I think this is smart. The question is, can Amazon compete? GameStop - just go and the trade-in is instant. Gamefly - point and click and the game shows up at your house. Will people find Amazon's send, wait, receive method worth the time? Not so sure they will, but we'll see, eh?

Check it out here.